The Halal Frontier

Featured Books

* Proper Islamic Consumption: Shopping Among the Malays in Modern Malaysia
* The Halal Frontier: Muslim Consumers in a Globalized Market
* Accessing the Global Halal Market
* Islamic Branding and Marketing: Creating A Global Islamic Business
* Islam and Economic Growth in Malaysia

Proper Islamic Consumption: Shopping Among the Malays in Modern Malaysia

Proper Islamic Consumption

by Johan Fischer
Nias-Nordic Institute of Asian Studies, 2008

The West has seen the rise of the organic movement. In the Muslim world, a similar halal movement is rapidly spreading. Exploring consumption practices in urban Malaysia, this book shows how diverse forms of Malay middle-class consumption (of food, clothing and cars, for example) are understood, practised and contested as a particular mode of modern Islamic practice. It illustrates ways in which the issue of ‘proper Islamic consumption’ for consumers, the marketplace and the state in contemporary Malaysia evokes a whole range of contradictory Islamic visions, lifestyles and debates articulating what Islam is or ought to be. Its rich empirical material on everyday consumption in a local context will reinvigorate theoretical discussions about the nature of religion, ritual, the sacred and capitalism in the new millennium.

Goodreads | Amazon | Google Books

Return to Top

The Halal Frontier: Muslim Consumers in a Globalized Market

 The Halal Frontier

by Johan Fischer
Big Table Publishing Company, 2012

Halal: Arabic,literally “permissible” or “lawful.” Johan Fischer’s illuminating studyproves that in the modern world, halal is no longer an expression of esoteric forms of production, trade, and consumption, but part of a huge and expanding globalized market. Exploring contemporary forms of halal understanding and practice among Malay Muslims in London – that is, halal consumption by middle-class Malays on “the frontier” – evokes important and pressing questions on both Islamic thought and how we live our lives today. The Halal Frontier gives us fresh insight into the religious dimensions of food consumption in an era of globalized mass production.

Goodreads | Amazon

Return to Top

Accessing the Global Halal Market 

 

Accessing the Global Halal Market

by Abdullahi Ayan
CreateSpace, 2013

This book presents a wealth of information and ideas on Halal trade and commerce that cannot be found anywhere else. It answers many of the questions that business enterprises may have about accessing the global halal market and addresses the challenges they may expect. These questions include the following: 1. What is halal and how can it be utilised to gain maximum access to the global halal market? 2. What is a halal standard and how can it be applied to the production, processing and sale of halal goods and services. 3. What is halal certification and how can it be obtained? 4. Who are Halal consumers and how can they be identified and defined? 5. What kind of problems can business enterprises anticipate and how can they be overcome? 6. How can a new halal brand be created and how can an existing brand become halal compliant? Even though some of the examples are drawn from Australian experiences, the scope of the book, its ideas and their application are global. It offers a rare insight into how business can use halal as a platform to transform and expand their commercial activity in order to capture a much larger share of the global marketplace than they currently do. Mindful of the shortcoming of current halal practices, it also offers pathways to halal reform and development. Halal is fundamental to Islamic thought and practice. It gives insight into how Muslims see the world and act in it. Deeply rooted in Islamic law it can be part of the study of history, politics, sociology, culture and communication as well the study of economics and finance. However it is most manifest in its application as set of standards to the production, sale and rendering of goods and services in the marketplace which is the focus of this book.

Goodreads | Amazon

Return to Top

Islamic Branding and Marketing: Creating A Global Islamic Business 

Islamic Branding and Marketing

by Paul Temporal
Universal Publishers, 2011

Islamic Branding and Marketing: Creating A Global Islamic Business provides a complete guide to building brands in the largest consumer market in the world. The global Muslim market is now approximately 23 percent of the world’s population, and is projected to grow by about 35 percent in the next 20 years. If current trends continue, there are expected to be 2.2 billion Muslims in 2030 that will make up 26.4 percent of the world’s total projected population of 8.3 billion.
As companies currently compete for the markets of China and India, few have realized the global Muslim market represents potentially larger opportunities. Author Paul Temporal explains how to develop and manage brands and businesses for the fast-growing Muslim market through sophisticated strategies that will ensure sustainable value, and addresses issues such as:

How is the global Muslim market structured?

What opportunities are there in Islamic brand categories, including the digital world?
What strategies should non-Muslim companies adopt in Muslim countries?
More than 30 case studies illustrate practical applications of the topics covered, including Brunei Halal Brand, Godiva Chocolatier, Johor Corporations, Nestle, Unilever, Fulla, Muxlim Inc, and more.

Whether you are in control of an established company, starting up a new one, or have responsibility for a brand within an Islamic country looking for growth, Islamic Branding and Marketing is an indispensable resource that will help build, improve and secure brand equity and value for your company.

Goodreads | Amazon

Return to Top

Islam and Economic Growth in Malaysia 

Islam and Economic Growth in Malaysia

by Mahmud bin Ahmad
Amazon Digital Services, 2012

This selection of 50 poems is thoroughly personal, culled from the experiences of the author’s life. Childhood memories are reflected in poems with a playful use of words. In other poems, you can hear the plaintive cry of the poor and outcast. Although dark and laced with despair, the verses in the collection always offer hope and salvation. The poems reflect a spectrum of the author’s experiences, including early childhood, National Service, the Oxford education, the heroin addiction and various spells of incarceration. Sin uses inspiration, colors and sounds to express nameless, complex emotions and breaks through the obstacles of culture and grammar to speak the secret language of the heart. The language of a Singapore that cries out from the margins.

Pin It

Comments are closed.